SpeedNet Marketing

The first step I believe any business should be looking at if they really want to break the local market online and give their business the look and status it deserves. I am talking about a website! Now before I go on, even if you have a website already setup this will definitely be worth a read as I will go into a few points a website should consist of, but also ways to get better conversions from your current site. If you have yet to get a website this is vital!

So why get a website in the first place?

There are many reasons why a website is crucial to any business but when it comes to plumbing, before a client is likely to choose you, trust is a major influence. Now a website has the ability to install trust and also give your company an opportunity to tell potential clients why your business is the one they should be using and not one of your competitors! Having an advert or listing on a website or directory without a link to your company website is setting your business up for failure when trying to generate new clients online.

Here are 2 simple reasons why:

1.    Put yourself in your potential clients shoes, if you were searching online for let’s say a plumber or heating engineer and there are 4 company details in front of you, 3 without a website and 1 with a website. Which are you likely to be more inclined to look at?

2.    When a potential client is looking for a certain type of service, let’s say a client is looking for help with a leaking toilet and wants to look into a plumber to help. If they came across you online WITH a website they could look at all the services you offered in detail but most importantly how they are carried out. Now if there is a listing with just your name and number WITHOUT a website they will not give you a second glance and move on!